Sona is the go-to-market platform that gives businesses the right data and insights to unlock more pipeline and revenue. Our customers leverage Sona's advanced, account identification, attribution, and intent data coupled with industry-leading data enrichment to fuel business growth. We strive to create superior, thoughtful products that our customers love, and we aim to create an environment for continuous learning and improvement both professionally and personally.

Our products are purposefully designed to empower sales and marketing professionals, enabling them to achieve greater success. We accomplish this objective by constructing the most comprehensive picture of the buyer's journey, using advanced data collection and data enrichment techniques across all channels, both online and offline.

As Content Operations Lead, you'll transform our B2B strategy by creating revenue-driving content that addresses real customer challenges identified through sales data and research. You'll design educational content that helps customers while naturally showcasing Sona's product offerings. You'll evolve our SEO approach by blending creativity with technical innovation, developing AI-powered workflows, managing specialized vendors, and leveraging data in new ways. This role is ideal for a talented self-starter who's passionate about writing and developing expertise in generative AI workflows.

Objectives

• Oversee and edit engaging, educational content that interweaves the breadth of Sona’s products and services

• Study industry trends, sales feedback, and customer pain points to continuously improve content strategy and execution.

• Lead the development of next-generation SEO automation using agentic AI to give Sona a competitive edge

Responsibilities:

• Design automated SEO content workflows using agentic AI, constantly improving prompts to enhance quality

• Create compelling B2B content including blog posts, guides, and website copy that educates and converts

• Manage Sona's daily SEO content pipeline, ensuring all materials follow optimization best practices

• Leverage company data to generate unique content that establishes Sona as an industry authority

• Develop AI-enhanced article outlines and review all materials for accuracy and quality

• Analyze performance metrics to refine strategy and ensure alignment with Sona's business objectives

• Stay current with industry trends and implement best practices in Sona's digital marketing approach

Required skills and qualifications:

• 3+ years' experience managing SEO, content production, or growth projects for a B2B brand

• Exceptional written communication skills with proven success driving organic search traffic

• Experience using generative AI for content research and production

• Proficiency with data analytics and ability to identify actionable trends

• Bachelor's degree in English, Communications, Marketing, or related field

• Demonstrated ability to manage agencies and freelancers to meet content goals

• Strong organizational skills with proven ability to handle multiple projects simultaneously

• Experience with Google Suite and integrating design elements with written content

• High level of resourcefulness and comfort with ambiguity in a fast-paced environment

Preferred skills and qualifications:

• Bachelor’s degree in English, Communications, Journalism, Marketing, or related field (or equivalent) or at least three years of relevant work experience

• Experience as a content writer, with a track record of writing articles that achieve top organic search engine positions (rank #1 or #2)

• Proficiency with Salesforce, Hubspot, Pipedrive or other CRM software

What makes you a great fit?

• You are eager to explore agentic AI's potential in content development

• You have independent thinking, decision-making, organization, planning, and problem-solving skills

• You’re able to think outside the box and creatively in your execution

• You’re proactive and solutions-oriented in guiding towards the intended outcome

• Ability to multitask in a fast-paced environment

• Strong project management, time management, and organizational skills